Researchers have determined which elements of a photo make people more likely to pick an Airbnb host. While some relate to physical appearance, photo quality is also important, and sharing economy brands may help reduce bias by giving instructions on how to take a ‘trustworthy’ profile shot.

People have responded to the crisis in different ways – either due to personal choice, privilege, or circumstances outside of their control. Canvas8 spoke to Juliana Horowitz and Dr. Grant McCracken to understand how brands can uncover the nuances of the pandemic experience for their audience.

Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.

Uber Eats has introduced an in-app donation feature in select locations that enables customers to give extra cash to restaurants. As COVID-19 continues to jeopardize revenue for small businesses, people want to offer support and they're looking for easy ways to do so.