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  • Nike's AR Zine inspires sneakerheads to get creative
  • Nike's AR Zine inspires sneakerheads to get creative
    Grailify (2020) ©
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Nike's AR Zine inspires sneakerheads to get creative

In a tech-enhanced twist on colouring books, Nike Japan is giving sneakerheads a chance to immerse themselves in product design. The brand’s AR zine taps into shifting expectations around augmented retail, letting consumers create and showcase their own virtual Nike Air Max designs.

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