Signal20 Jul 2020
Nike's AR Zine inspires sneakerheads to get creative

In a tech-enhanced twist on colouring books, Nike Japan is giving sneakerheads a chance to immerse themselves in product design. The brand’s AR zine taps into shifting expectations around augmented retail, letting consumers create and showcase their own virtual Nike Air Max designs.

Nike's AR Zine inspires sneakerheads to get creative