Signal10 Jul 2020
Antiviral jeans give fashionistas peace of mind

With hygiene a growing concern, brands are having to adapt, from hotels performing ‘safety theatre’ to retailers getting creative with in-store design. In the fashion space, a number of brands are releasing clothes made with virus-fighting textiles, hinting at a future where fashion and hygiene merge.

Antiviral jeans give fashionistas peace of mind