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  • Antiviral jeans give fashionistas peace of mind
  • Antiviral jeans give fashionistas peace of mind
    Benjamin Rascoe (2020) ©
SIGNAL

Antiviral jeans give fashionistas peace of mind

With hygiene a growing concern, brands are having to adapt, from hotels performing ‘safety theatre’ to retailers getting creative with in-store design. In the fashion space, a number of brands are releasing clothes made with virus-fighting textiles, hinting at a future where fashion and hygiene merge.

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