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  • Amex’s ‘Shop Small’ campaign incentivizes SME support
  • Amex’s ‘Shop Small’ campaign incentivizes SME support
    Taylor Simpson (2019) ©
SIGNAL

Amex’s ‘Shop Small’ campaign incentivizes SME support

At a time when it’s safer, easier, and more reassuring to shop online, small, local businesses are struggling. American Express’ ‘Shop Small’ activation aims to remind people of the benefits of supporting small businesses, showing how the right incentives can encourage people to remain loyal to local.

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