Farfetch has launched an online tool that educates shoppers on the eco-impact of their purchases and shows them how to be more accountable in their purchasing decisions. As buyers demand better, brands are heightening their transparency to help shoppers make informed decisions on their purchases.

Consumers’ changing priorities are forcing luxury brands to take stock of their impact, and display sustainable credentials. The Butterfly Mark is awarded by Positive Luxury to brands that meet sustainable and ethical criteria.

Where once thrifting carried a social stigma, people are now embracing the joy of buying used clothes, and second-hand shopping is becoming big business. With its offering of high-quality goods and well-known brands, how is ThredUP changing our shopping habits – and the wider retail industry?

One of the consequences of lockdown is that Britons are becoming more mindful of food waste and using up the ingredients they have before buying more. As a sense of scarcity drives people to adopt ‘food smart’ habits, there are still some gaps in food care knowledge that brands could fill.