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  • Secret Cinema drive-in film marries safety and novelty
  • Secret Cinema drive-in film marries safety and novelty
    Secret Cinema | Instagram (2020) ©
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Secret Cinema drive-in film marries safety and novelty

Secret Cinema has teamed up with Häagen-Dazs and Goodwood to create a drive-in cinema experience fit for the social distancing era. With people cautious of cost and safety, the right brand partnerships could be a key way to reassure people in this evolution of the experience economy.

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