With many Americans facing long stretches of time indoors during the COVID-19 outbreak, they’re turning to technology to keep them healthy, connected, and entertained. How are digital fitness brands and platforms and virtual trainers helping people in lockdown to stay physically active?

Japan Rail is paying people to virtually travel to Japanese tourism destinations on Google Earth. Playing off lockdown fatigue, the company is offering people creative, escapist entertainment that keeps their brand front of mind as international travel ramps up again.

COVID-19 has hit the travel and hospitality sector harder than most others, with event venues forced to postpone bookings, airlines grounding fleets, and restaurants banning sit-in service. As people re-explore their leisure options post-lockdown, what will they expect from brands in this space?

Amid social distancing, anxiety around shared public spaces, and closed borders, Americans are having to rethink their summer vacation plans – and road trips are an increasingly popular choice. RV rentals are on the rise, creating room for brands to cater to these sorts of experiences.