Although the pandemic made some people fearful of travel, Aussies are eager to hit the road soon after lockdown eases. With spending intentions high and interest in domestic travel on the rise, brands can use this opportunity to provide the perfect staycation for Australians.

As societal and environmental ills mount, Aussies are demanding that brands and the government take more responsibility for the impact their decisions have on everyday life. What issues are most pressing for people Down Under and how are their ethical expectations being met?

Australians are feeling more anxious, bored, and stressed during the coronavirus lockdown – but they’re also experiencing a greater sense of solidarity. As people adapt logistically and emotionally to the crisis, aligning with public sentiment is essential for brands and marketers.

Grocery stores have seen business boom as Americans have sought out shelf-stable foods to prepare for life under lockdown. What does this mass uptake of non-perishables reveal about the ways people are eating during the crisis? And will their taste for these products last post-COVID-19?