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  • Pandemic availability shakes up Aussie brand loyalty
  • Pandemic availability shakes up Aussie brand loyalty
    Marie-Michèle Bouchard (2019) ©
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Pandemic availability shakes up Aussie brand loyalty

Product shortages during lockdown saw Aussies switching out their favourite brands for competitors and they’re saying they’ll stick with them. As shoppers increasingly look to buy locally and sustainably, tapping into shifting priorities is one way to win back lost fans.

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