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  • Sephora turns loyalty points into BLM donations
  • Sephora turns loyalty points into BLM donations
    Gareth Hubbard (2020) ©
SIGNAL

Sephora turns loyalty points into BLM donations

Sephora is letting Beauty Insider members redeem their loyalty points as donations to the National Black Justice Coalition. As brands look for ways to show their support for Black Lives Matter, actions that are close to a brand’s existing initiatives will be most respected by consumers.

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