TikTok saw a surge in downloads as global lockdowns began – and it seems that people are using the app for more than just memes. Creative cults have begun to emerge on the platform, reflecting a widely-held desire for playful community connections that help people feel a sense of belonging.

Tumblr may be known for satirical memes, but it's looking to get serious with an internet literacy course aimed at young people. With the spread of fake news a growing cause for concern, Tumblr is hoping its playful approach will equip users with the educational tools they need to stop it at its source.

Having emerged from Tumblr and established a presence on TikTok, the cottagecore subculture has seen young Americans go online to post pastoral aesthetics and participate in activities that are more common in rural areas. But what exactly is driving Gen Z’s interest in quaint lifestyles?

How are young people balancing their bleak world-view with a distinct sense of humour? Why do values-led Zers sometimes shop unethically? What steps are they taking to safeguard their increased usage of tech? And how will their attitudes to health be shaped by COVID-19?