Signal4 Jun 2020
L’Oréal BLM backlash shows value of brand consistency

L’Oréal is facing backlash from model Munroe Bergdorf for its ‘hypocritical’ support of the Black Lives Matter cause, while the US is embroiled in a wave of protests. As brands scramble to react to the situation, people are hyper-alert to those who take a stance without bolstering it with real action.

L’Oréal BLM backlash shows value of brand consistency