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  • TikTok cults promise playful community for bored teens
  • TikTok cults promise playful community for bored teens
    TikTok on Tap (2020) ©

TikTok cults promise playful community for bored teens

TikTok saw a surge in downloads as global lockdowns began – and it seems that people are using the app for more than just memes. Creative cults have begun to emerge on the platform, reflecting a widely-held desire for playful community connections that help people feel a sense of belonging.



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    TikTok may be best known for its viral challenges and surreal skits, but the social media app is evolving into much more than a platform for comedy. How are Gen Zers using this digital channel to educate and inspire their peers? And how are their online communities impacting their offline lives?