Signal18 May 2020
E-commerce fails to lure local-focused G-beauty fans

With its scientific, no-nonsense approach to cosmetics, G-beauty has been on the rise for some time. But German brands are struggling to move shoppers to online in the wake of COVID-19, leaving room for innovation that brings the perks of local brick-and-mortar perusing to the digital sphere.

E-commerce fails to lure local-focused G-beauty fans