With Americans adjusting to lockdown life, many have returned to the kitchen, discovering (and re-discovering) ingredients and brands and adopting sustainable habits. Given these behavioral shifts, there are opportunities for brands to lean into people’s newly found discovery journeys.

The pandemic is causing major disruption across all sectors, and the food industry is no exception. As people process the pandemic through their eating habits, they’re seeking both comfort and nutrition from their meal choices, creating an opportunity for brands that can marry the two.

Many are calling lockdown a social nightmare, while others are thriving and can’t imagine going back to ‘normal’. Canvas8 spoke to Jenn Granneman, author of The Secret Lives of Introverts, to understand why certain people love being at home and what brands can do to better cater to them.

As tastes in the luxury sector evolve, high-end restaurants are lagging behind in implementing new services and technology that diners will come to expect. What will premium experiences look like in this changing landscape, and how can brands adapt to stay ahead of the curve?