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  • ‘Book a Trip’ site plays on the power of literary escapism
  • ‘Book a Trip’ site plays on the power of literary escapism
    Nicole Wolf (2019) ©
SIGNAL

‘Book a Trip’ site plays on the power of literary escapism

A Texas bookstore that had to close during lockdown has generated buzz after it pivoted from selling books to selling travel – but all was not what it seemed. The playful ruse offered a lesson in how to give people a sense of escapism and surprise as they seek relief from COVID-19 news.

Canvas8

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