Screen time is often a contentious topic between kids and parents, but as social isolation limits opportunities for physical play, moms and dads are resigning themselves to increased tech usage. However, brands have an opportunity to make these hours more meaningful and productive.

As Gen Zers enter motherhood, their needs differ from the generations that came before them. From their approach to shopping and cooking to how they view health and wellness – how do female Gen Zers do parenthood, and what do they expect from the brands they’re buying for their families?

Single-child families are on the rise in the US as a lack of savings and lofty career goals have led Gen Yers to delay parenthood. But how are smaller households impacting the values, goals, and social lives of the next generation? And how might Gen Alphas start to shape the world around them?

COVID-19 could potentially reshape people’s shopping habits based on the way that businesses respond to the crisis. Canvas8 spoke to semiotics expert Soma Ghosh to learn how brands are honing their communications to reassure and empower audiences – and win their loyalty in the process.