The meteoric rise in digital media and handheld technology has prompted how artists explore and use technology as a new medium to create engaging digital works of art. Using everything from AR and VR to GIFs, holograms and AI to algorithms and code, artists are expanding what consumers consider ‘art’ to be.

TikTok users are reclaiming the meaning of ‘perfect’ beauty by sharing historical images and classical paintings that bear similarities to selfies of themselves. As people tire of unattainable beauty standards, TikTok is tapping desires for more authentic forms of self-expression and creativity.

Over half of Gen Yers say they’d buy art on the web, but most transactions happen in face-to-face contexts, while 49% of online art buyers still prefer visiting physical spaces. So, what in-roads is digital making into the market, and is it the great democratising force it's often made out to be?

An art exhibition commissioned by Octopus Energy is promoting awareness of the climate crisis. In an age of ad fatigue, brands that crowdsource their narratives from consumers can prompt important conversations and position themselves as in-touch with people’s priorities.