COVID-19 could potentially reshape people’s shopping habits based on the way that businesses respond to the crisis. Canvas8 spoke to semiotics expert Soma Ghosh to learn how brands are honing their communications to reassure and empower audiences – and win their loyalty in the process.

With public resources stretched, COVID-19 has created opportunities for brands to demonstrate their pro-social values. But how are people evaluating their responses to the crisis? Canvas8 spoke to 16 Britons and Americans to learn how brand actions may affect customer loyalty in the future.

With stockpiling and panic-buying causing many products to sell out during the COVID-19 outbreak, many of the UK’s most vulnerable are having a hard time shopping for essentials. To help them, some supermarkets are opening early to let the elderly shop in peace without having to compete with others.

In an effort to ease anxieties around food scarcity and grocery shopping during the COVID-19 pandemic, Heinz has launched a home delivery box filled with the brand’s staples. It’s hoping to offer comfort and convenience to families and key workers during a time of uncertainty.