Beauty and identity are intrinsically linked, meaning that people make numerous considerations to ensure the grooming and cosmetics goods they buy are right for them. Canvas8 polled 2,500 Britons and spoke to eight people to identify the factors that determine their path to purchase.

It’s well-established that people place more value on things they’ve helped create, but that doesn’t mean everyone will appreciate a custom t-shirt in the same way. Canvas8 spoke to Dr. Anne-Kathrin Klesse, an assistant professor of marketing, to learn how self-image impacts personalisation.

Thanks to COVID-19, when it comes to getting their regular treatments and beauty fixes, people have found themselves stranded. In a bid to help their customers stay engaged throughout the lockdown, Bleach London is creating at-home hair parties to inspire creative quarantine looks.

Why wear makeup if you’re home all day? That’s the problem many cosmetics brands are grappling with during COVID-19 lockdowns. But with beauty fans keen to be part of a community, Zoom is offering a way to boost personalised engagement between brands and consumers