Signal21 Apr 2020
Beauty e-commerce booms as people seek mini indulgences

The prospect of a global recession due to COVID-19 is leading many people to curtail their spending – but there's still an appetite for small indulgences. Instead of making big-ticket purchases, shoppers are treating themselves to cheap thrills, a phenomenon known as ‘the lipstick effect.’

Beauty e-commerce booms as people seek mini indulgences