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  • Beauty e-commerce booms as people seek mini indulgences
  • Beauty e-commerce booms as people seek mini indulgences
    Ali Marel (2019) ©
SIGNAL

Beauty e-commerce booms as people seek mini indulgences

The prospect of a global recession due to COVID-19 is leading many people to curtail their spending  but there's still an appetite for small indulgences. Instead of making big-ticket purchases, shoppers are treating themselves to cheap thrills, a phenomenon known as ‘the lipstick effect.’

Canvas8

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