The US education system is failing to teach young women and men the basics of menstruation, so brands are stepping in to fill the gap. What are period-advocacy brands and their products doing to fight the stigma and teach young women about their reproductive health?

From asylum seekers to schoolgirls, 10% of females in the UK will experience period poverty in their lifetime. The new social start-up, Hey Girls is looking to smash the taboo and provide sanitary pads to those in need, but for how much longer will this figure remain so shockingly high?

German brand MYLILY distributes 100% organic tampons on a monthly subscription basis, with a mission to break down taboos around periods and promote female empowerment. The brand taps into a desire for natural tampon products and increased transparency around female healthcare.

Nine out of ten women in the UK experience period pain, something Daye is looking to ease with its CBD-infused tampons. As the stigma around periods wanes and women seek alternative treatments catered to their needs, the femcare space is increasingly open for innovation.