Signal8 Apr 2020
Supermarkets calm shoppers with in-store music nudges

With Britons locked down amid the COVID-19 outbreak, supermarkets are one of the few places they’re allowed to go. Aware of people’s anxiety and keen to reduce hysteria, shops are using subtle nudges, including hitting shuffle on their in-store playlists, to help keep shoppers calm.

Supermarkets calm shoppers with in-store music nudges