Once perceived as an anti-social pursuit, gaming now offers people a way to connect with peers around the world through streaming, forums, and social media. How do these diverse communities go beyond gameplay to support individuals in their search for escapism and creative expression?

People might be stuck inside social distancing, but they’re also harvesting fruit from orange trees, running errands for the local museum, and catching butterflies – virtually, that is. As people spend more time at home, they’re turning to video games like Animal Crossing for some light relief.

Twitch has established itself as the leading player in live gaming coverage, but it’s not the only thing drawing people back on a daily basis. As the platform’s content has diversified beyond esports, the interactions between streamers and viewers have made into a hub for community and discussion.

Taking inspiration from Pokemon Snap, a PC game called Toripon involves simply taking pictures of virtual birds. As political unrest, financial uncertainty, and social concerns cause stress to mount, people are looking to brands that facilitate escapism through lighthearted, low-stakes content.