Signal31 Mar 2020
LVMH swaps scents for sanitiser to tackle COVID-19

In an effort to help control the coronavirus outbreak, LVMH is repurposing its perfume-making facilities to produce hand sanitiser. As the actions of large corporations come under scrutiny amid the pandemic, the move responds to calls for brands to place social good over revenue in times of crisis.

LVMH swaps scents for sanitiser to tackle COVID-19