Taobao Life is injecting excitement into online shopping through avatar games as several cities in China remain in lockdown. With people across the country still limited to the confines of their home, they’re turning to virtual worlds to live out aspects of their lifestyles.

An online reading program has launched in China to help people stay informed about the coronavirus and to help them avoid feeling socially isolated. With fewer people going out, they’re turning to media and online outlets a means of staying occupied and maintaining a healthy lifestyle.

Decades of domestic prosperity have seen Chinese citizens become coveted consumers the world over. But a new wind is blowing as young people move away from excessive materialism and towards a more conscious, minimalist approach. What’s driving this shift in shopping habits?

A combination of growing cities and transient populations has led to residents feeling alienated from each other. The Nextdoor app aims to rectify this by bringing neighbours together on its social platform, fostering a genuine sense of community and positive social exchanges.