Taobao Life is injecting excitement into online shopping through avatar games as several cities in China remain in lockdown. With people across the country still limited to the confines of their home, they’re turning to virtual worlds to live out aspects of their lifestyles.

NBCUniversal is making cinema-destined theatrical releases available to rent online in the complex climate of COVID-19. As people adapt to home habitats, they're looking to brands to make the transition easier and offer them moments of shared entertainment and comfort.

The weekly pilgrimage to a stadium may have defined football fandom in the past, but people nowadays have a breadth of ways to engage in the beautiful game. From ‘dark social’ discussions to artsy magazines, passionate support goes far beyond simply spectating.

Game attendance may be in decline, but sports fans are still as passionate and engaged as ever. Whether it’s live-streaming a game or following a team on TikTok, there are so many ways to be a fan. Canvas8 spoke to sports psychologist Dr. Dan Wann to understand how sports fandom is evolving.