Visitors to Tate Britain are now able to use their Instagram cameras to see some paintings come to life. Harnessing technology to create immersive experiences in museums and other cultural institutions is one way to broaden their appeal and make them more accessible and egaging.

Apple has teamed up with New York's New Museum to launch [AR]T, a series of interactive AR tours in several major cities. The initiative comes as brands and museums look to harness tech in a bid to make cultural experiences more immersive and accessible for younger generations.

Fans of movie franchises know to be vigilant online around a new release to avoid spoilers. But is getting advance info such a bad thing? Canvas8 spoke to Dr. Benjamin Johnson, an assistant professor of advertising at the University of Florida, to understand what effect spoilers have on film enjoyment.

Netflix and Amazon Prime may serve up countless films and shows on demand, but many Britons still choose to get off the sofa and go to the cinema, with indie and boutique venues account for a rising share of the UK box office. Why are people choosing them over home viewing and multiplexes?