In the 2018 mid-term elections, clothing brand Patagonia is openly endorsing two democratic candidates, who have petitioned to protect green spaces in their respective states. In doing so, the eco-conscious brand is answering politically minded Gen Y's expectations for brands to back their values.

Patagonia has announced that it will now only accept co-branding contracts with businesses that align with its goals and values. Patagonia is proof that in today's society it is important for brands to do more than simply state their support – they must show it too.

The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?

No-frills airlines and hotel comparison sites have made it cheaper than ever to take a relaxing holiday, but do Britons ever consider the environmental cost of their travels? Canvas8 spoke to 15 people from across the UK to understand how they might cut their carbon footprint when going abroad.