As societal and environmental ills mount, Aussies are demanding that brands and the government take more responsibility for the impact their decisions have on everyday life. What issues are most pressing for people Down Under and how are their ethical expectations being met?

Restrictive and clinical though they may be, face masks are nearly becoming a necessity for Australians battling heavy air pollution. In a bid to capture more fashion-conscious consumers, a number of brands are creating state-of-the-art stylish mask designs for everyday wear.

As Australia’s wildfires raise awareness of animal welfare and the future of endangered species, it’s bringing luxury fashion practices into question. In response to public pressure from increasingly eco-minded consumers, luxury brand Versace has quietly agreed to remove kangaroo skin from its products.

How are brands convincing people that their CR efforts are genuine? Is a plastic revolution on the horizon? And what are the benefits of community energy schemes? In this part of the 2020 Expert Outlook, we speak to three experts about how citizen-led initiatives are driving societal change.