CTZN Cosmetics has launched its inclusive make-up brand promising the right shade of nude lipstick for everyone. This is yet another sign of how cosmetic brands are fulfilling the need to cater to previously unaddressed demographic groups.

With seven billion people in this world, but only seven established shades of nude, clearly something is amiss. Hosiery brand Heist is addressing this by launching the Nude Project – the world’s first fully inclusive nude pallette for fashion, based off skin colour data.

Print media may be in decline, but the sales of British Vogue are rising under the stewardship of Edward Enninful. By investing in digital integration and committing to diverse representation, the iconic magazine has successfully adapted to the reading habits and values of contemporary audiences.

Inclusivity has become a buzzword in the fashion industry. But has inclusive sizing really gone mainstream, or is it still a niche undertaking offered only by a small number of forward-thinking designers? What moves are brands making to capitalise on shoppers’ desire for inclusivity?