No longer limited to medical purposes, DNA testing is finding its way into nutrition, especially among health-focused consumers. Feeding into a desire for more personalised diets, Waitrose has created an in-store DNA testing pop-up that helps shoppers make more informed choices.

The UK's Chief Medical Officer has given her seal of approval to DNA-based health-checking tech, which could lead to a proliferation of apps like DNAnudge or Helix. This will be good news to Britons who want greater control over their health and affords biohacking a new kind of credibility.

Appealing to those seeking both convenience and healthy food, meal kits are expanding from doorstep delivery to grocery stores, where their à la carte options allow shoppers to make last-minute eating decisions. As we try to do more with less time, how are these kits transforming our days?

More than ten million Britons are underserved by healthy and affordable food outlets. They live in what are known as food deserts, whether in housing estates or rural areas, and socioeconomic factors mean it’s the poorest that are hit the worst. How can brands better cater to these areas?