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  • Britons believe in positive power of advertising
  • Britons believe in positive power of advertising
    Paulette Wooten (2017) ©
SIGNAL

Britons believe in positive power of advertising

Nearly half of UK adults believe that advertising has a positive impact on society, according to a study by the Advertising Association (AA) and Credos. Despite widespread distrust in public and private institutions, it seems people are still optimistic that brands can effect meaningful change. 

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