As the employee perks offered by companies become even more outlandish – from unlimited holiday to in-house saunas – many companies are moving away from traditional hierarchies and workspaces. But union membership is rising, particularly among the under 35s. So are these trendy bosses and their happiness officers getting it wrong?

Domino’s new loyalty scheme rewards customers for every pizza they eat, even those they buy somewhere else. People are becoming less loyal to retailers, but might still be attracted to flexible and light-hearted schemes that allow them to save money or get something for free.

The US Business Roundtable (BRT) has amended its mission statement to reflect the importance of corporate responsibility over shareholders’ wishes. This move aligns with a growing desire for brands to show greater transparency and adhere to a values-led business approach.

People are becoming increasingly aware of what brands are doing behind the scenes. But what would cause shoppers to stop supporting them? Canvas8 surveyed 4,982 Americans and spoke to eight people to find out what they would do if a brand did something that didn't align with their values.