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  • Adidas ad reframes running as a mental health aid
  • Adidas ad reframes running as a mental health aid
    Adidas (2020) ©
SIGNAL

Adidas ad reframes running as a mental health aid

Yoga and pilates aren't the only physical activities that can facilitate mindfulness, with Adidas pushing the notion of mindful running through its Run To Connect campaign. It's playing on people’s evolving relationship with exercise as they increasingly see it as a stress reliever.

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