Luxury fashion is undergoing a revolution. As the market welcomes a growing number of Gen Yers and Zers, the values once ascribed to luxury are less relevant. Streetwear company Madhappy is seizing this moment, setting an example for high-end brands looking to attract a younger cohort.

Instagram Shopping has unveiled a tongue-in-cheek campaign starring Celine Dion, who sings and dances around a mansion while showcasing 90s-era fashion choices. Merging pop culture and commerce, the video aims to elicit nostalgia and enjoyment among Gen Y luxury lovers.

How is streetwear changing the world of fashion? Why are people gravitating towards pre-owned luxe? And what’s compelling brands to get creative with influencers? In this part of the 2020 Expert Outlook, we speak to three experts about the evolving shopping habits of high-end consumers.

Luxury fashion house Ermenegildo Zegna has launched 'What Makes a Man', a campaign aiming to tackle traditional ideals of masculinity and sensitivity. It comes at a time when brands are looking to update perceptions of the modern man in a way that is authentic.