More than half of Americans are interested in pursuing STEM careers, but women are being left behind. With gender equality now a top-of-mind issue, brands have an opportunity to help young girls gain confidence in themselves and build the skills needed to enter the science and technology fields.

Faced with annual fees in excess of £9,000, questionable pastoral support on campus, and stiffer competition in a job market replete with graduates, Gen Zers have plenty of reason to be sceptical about the benefits of higher education. So, how are they forging their career paths after school?

How are employees behaving like consumers at work? Why is career advice missing the mark for young people? And can apprenticeships compete with universities? In this part of the 2020 Expert Outlook, we speak to three experts about the demands reshaping the job and education landscape.

Lauded as the best STEM toy of the year, Coding Critters is a storybook encouraging Gen Alphas to take up coding. With Gen Y parents highly focused on prepping their kids for professional success, they’re likely to embrace techy toys that put their little ones a step ahead of the game.