Whyte & Mackay have launched a 'light' spirit drink – a low-abv product that hopes to appeal to consumers who want to reduce their alcohol intake. As people are looking for low or non alcoholic drinks alternatives, the brand is catering to the market with a sophisticated, adult-friendly offer.

A survey has revealed that one in ten Britons will axe the booze this January for Dry January. As people begin to push back against the social pressure to drink alcohol, there’s a demand for low-to-no alcohol beverage options that cater to a growing number of health-conscious consumers.

With almond, soy, oat, and even pea milk saturating supermarkets, could dairy’s obsolescence be on the horizon? Taking cues from the success of hyper-real plant-based meat alternatives, Eclipse Foods has entered the dairy wars with an alt-milk that tastes even better than the original.

Why are people knocking back RTD cocktails? How are eco concerns impacting consumption habits? And what role will tech play in shaping the future of food? In this part of the 2020 Expert Outlook, we speak to three experts about how inclusivity and sustainability are affecting eating and drinking.