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  • Fashion’s youth focus turns off older big spenders
  • Fashion’s youth focus turns off older big spenders
    Luis Machado (2018) ©
SIGNAL

Fashion’s youth focus turns off older big spenders

Globally, older demographics are making up a bigger proportion of the population – and they’re wielding increased spending power. As over-50 shoppers come to make up the lion’s share of fashion spending, the youth bias presented by brands is undermining their cultural relevance.

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