Research has revealed that people in the UK are not saving enough for retirement, partly because they do not understand the language used in pension schemes. To solve the issue, brands are exploring ways to provide comprehensible digital solutions that demystify and facilitate saving.

Rather than winding down their working lives after they hit 65, more and more American Boomers are either in employment or looking for jobs. And while some are toiling out of necessity to cover everyday costs, others are taking up roles that let them try something new or feel a sense of community.

One-third of Britons feel worried about their ability to save money for the future, and inscrutable financial jargon doesn’t help matters. To empower people across the UK to take control of their finances and saving goals, chatbot-based platform MyEva offers jargon-free financial advice.

Britain’s ageing population is being urged to stay active to ease the pressure on the NHS. Yet while they may have ample time in which to exercise, age-related physical changes can hinder their efforts. The Icons range from Islabikes works around these limitations to help older people stay healthy.