A reflective and soft green hue called Tranquil Dawn has been chosen as Dulux’s Colour of The Year 2020. Amid tumultuous political landscapes and increasingly polarised populations, people are seeking calming natural palettes at home to help them tackle stimulation overload and anxiety.

People are wearing and buying color like never before. Where once black was the chicest of all shades, now every color of the rainbow is fair game. How are brands playing with hues to offer shoppers a consistent cross-channel experience that reflects a coherent identity?

From clothes, to shows, to rugs, and even Drake's album covers – musky pink is everywhere. Dubbed 'Millennial Pink', the colour has evolved beyond its initial existence as a fashion trend; it's become a symbol of challenging femininity and masculinity norms, by transcending gendered symbolism.

Having trouble sleeping? Worked up and worried about something? Need to calm down after a stressful situation? There’s an app for that. With varied offerings, and content voiced by Matthew McConaughey and Stephen Fry, Calm is helping its users to chill out and sleep better.