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  • ‘Out of touch’ Peloton ad spawns memes and backlash
  • ‘Out of touch’ Peloton ad spawns memes and backlash
    Travis Yewell (2019) ©
SIGNAL

‘Out of touch’ Peloton ad spawns memes and backlash

Exercise bike company Peloton experienced a large drop in share value after its Christmas ad campaign went viral for all the wrong reasons. The backlash shows how advertising campaigns need to work to be in tune with modern societal expectations in order to avoid being called out.

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