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  • H&M appeals to eco-savvy shoppers with rental scheme
  • H&M appeals to eco-savvy shoppers with rental scheme
    Fernand De Canne (2019) ©
SIGNAL

H&M appeals to eco-savvy shoppers with rental scheme

H&M is trialling a rental service for shoppers at its flagship store in Stockholm, where loyalty members are able to rent higher-priced products instead of paying outright to own the items. With eco-savvy shoppers on the rise, high street brands are looking to retain customers by providing greener options. 

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