Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.

As online shopping continues to drive the closure of brick-and-mortar retailers, companies are having to innovate to stay relevant. In a bid to capitalize on the growing popularity of eco-fashion, Bloomingdale’s has launched a subscription rental service for eco-savvy and digital-first shoppers.

Second-hand fashion has dusted off any remaining mothballs, with online platforms, charity shops, and auction houses catering to frugal fashionistas. While the industry is often called out for fast-fashion waste, how can brands encourage timelessness? And can thrifted threads be luxury items?

Thanks to growing environmental awareness and the rise of resale, giving and receiving second-hand gifts is becoming the new normal. While Americans used to expect the latest gadgets or fashions for Christmas, most are now comfortable receiving a second-hand item – especially if it’s one-of-a-kind.