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  • Doctors use TikTok to reach authority-wary Gen Zers
  • Doctors use TikTok to reach authority-wary Gen Zers
    Zach Vessels (2019) ©
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Doctors use TikTok to reach authority-wary Gen Zers

US healthcare professionals are using TikTok to share medical advice with teens, as their trust in traditional sources of authority dwindles. By communicating via a more relaxed, less commercialized platform that prioritizes authenticity, doctors and other experts may be able to regain their authority. 

Canvas8

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