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  • Brand activism drives more sales than sustainability
  • Brand activism drives more sales than sustainability
    Pier Francesco Grizi (2018) ©
SIGNAL

Brand activism drives more sales than sustainability

As sustainability continues to dominate headlines, it can often seem like everyone is on a mission to shop ‘green’. But research shows there’s a value-action gap among American consumers – while they say it’s important for a brand to be sustainable, their purchasing behavior says otherwise.

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