Although GDPR is giving web users more control over their personal data, few seem to pay attention to what they sign up for online; 44% of Britons rarely or never read the Ts & Cs of digital services. Canvas8 spoke to 20 people from across the UK to learn why the small print is so often ignored.

Apple has launched a privacy-focused ad to air during the World Series. It comes as people are becoming better informed about their personal data and how it’s managed, leading big tech companies to get proactive about winning back trust from an increasingly skeptical consumer base.

In the wake of high-profile data breaches and leaks, concern about our data is at an all-time high. digi.me is a company that wants to centralise user data to their device, with explicit permissions being accepted or rejected for any service that asks to gain access to it.

As part of Facebook’s push for greater privacy transparency, it has launched a ten-week-long, UK-wide campaign with the aim of educating people on how to safely manage their digital lives. Amid confusion around data protection laws, companies are stepping in to help people gain a better understanding.