Signal15 Nov 2019
IKEA ad acknowledges ‘home shame’ stress at Xmas

IKEA has launched its first Christmas ad, ‘Silence the Critics’, in which objects around a couple’s home come to life and rap about their ‘rubbish’ cluttered house. By acknowledging the stress that comes with having family around, the retailer is hoping that ‘home shame’ will drive customers to buy.

IKEA ad acknowledges ‘home shame’ stress at Xmas