Signal13 Nov 2019
Lidl’s relatable Christmas ad captures modern rituals

Christmas adverts seem to get more and more whimsical – but this year, Lidl has opted for realism. Playing on its position as a trusted supermarket for everyday necessities, Lidl offers a down-to-earth portrayal of modern rituals around festivities, giving viewers "a Christmas you can believe in."

Lidl’s relatable Christmas ad captures modern rituals