Signal7 Nov 2019
Lush's experiential conveyor belt entices shoppers

Lush has installed Yo! Sushi-style conveyor belts carrying bath bombs in some stores, letting customers choose from a rotating display of items. It’s hoping that allowing people to spontaneously ‘discover’ products will build an emotional connection to the brand sparked by surprise and delight.

Lush's experiential conveyor belt entices shoppers