Death has never been the brightest topic of conversation, but attitudes are shifting as people realise the benefit of planning for ‘the other side’. DeadHappy puts the focus on the economic and social benefits of preparing for death, with its pay-as-you-go insurance and ‘DeathWish List’.

The Deathwives collective is seeking to remove the American taboo of talking about death, broadening discussions around this traditionally hushed subject. As people embrace more positive attitudes towards death, there are opportunities for businesses to change the funeral narrative.

Nobody likes to talk about death – only 25% of Britons have spoken to someone about their end-of-life wishes – but given the financial and legal difficulties that can arise, it makes sense to plan ahead. With its direct and transparent approach, Beyond helps people better prepare for their passing.

Whether it’s asking a mate to pay back cash they borrowed a month ago or divulging the size of one’s pay cheque, many people hate talking about money. Canvas8 spoke to eight Britons to understand what financial matters they find difficult to discuss and why they sometimes blur the truth.